I wrote Perfect SoloPreneur to answer the question: how would I become a SoloPreneur if I had to start from scratch all over again? Today, everybody has the opportunity to create a personal brand and become a SoloPreneur or an entrepreneur using mostly free tools on the World Wide Web. But the path is littered with traps, sharks and missing information. If you’re hustling to build your own side business – your own digital empire – then you already know about the endless temptations for cool tools and software and the endless monthly subscriptions that are required to run these tools. You know also about the countless motivational videos and tips out there telling us to just go for it, make it happen, etc.In this book, I talk about the things not to fall for and the mindset the SoloPreneur needs to cultivate. I talk about the things to be mindful of when you’re building your personal brand and the ways others may try to attack it in future. I talk about the problem with all these motivational videos (they’re great to watch and I recommend that you use them to get inspired, but we need to remember context because context is everything.The fact is that today, there is an incredible opportunity for anyone to become a SoloPreneur and build a successful business online in their spare time from their spare room, and every day more people join the laptop lifestyle (aka the Internet lifestyle) and become financially independent. But the idea of achieving online success is being romanticised into a work your b*tt off and it will happen formula (well, those make great videos…)I tried and failed more times than I care to remember and ended up in ugly situations from following a lot of similar advice blindly. I finally got things to work after a lot of effort and backtracking and applying certain rules based on common sense.At the end of that ‘little journey’ it struck me that is should not have been this hard, and I should not have had to go through so much stress both financially and emotionally. I realised that the reason I made things a lot harder than they need to be is because I followed other people’s models without applying any criteria of my own.This book is about the things I’ve learnt on this journey, and about how I would do this next time, to make it as easy and efficient as possible.Enjoy.HozAbout Hoz:Hoz has worked with clients in 21 countries. He has created 3 physical product brands of his own which he runs to this day as well as a digital marketing agency and a publishing business. Before that he was a touring musician.Recently, Hoz decided to start blogging and vlogging to share his journey with other SoloPreneurs. He’s just getting started in the bloggesphere but he brings all his experience and humour with him. He decided to put his hindsight to use and write Perfect SoloPreneur as the blueprint he would have followed if he had to do this whole thing again from scratch. Perfect SoloPreneur is a bird’s eye view of what it takes to create digital empires. The premise of the book is a call to action to today’s unprecedented opportunity to create a personal brand and generate revenue online working from home or anywhere else and designing the life you want.Q&AsWhat’s the difference between a solopreneur and an entrepreneur? Entrepreneurs have teams on whom they rely on to carry out their ideas. SoloPrenerus come up with ideas and then roll up their sleeves and do the work. Because of this limitation, SoloPreneurs have less scale than entrepreneurs – especially those on a budget. This book talks about the most important things SoloPreneurs can leverage to increase their output.