Traffic is the pre-requisite for any successful business. Just like how a typical brick and mortar shop needs people walking around to see their shop, an online business needs eyeballs as well.The problem is that for many new entrepreneurs, they lack the financial budget or knowhow to generate tons of traffic for their businesses.And then in the early internet marketing years, a group of people came up with the term “Article marketing” and this has been the forefront for free traffic generation till today.Let’s dwell deeper into this amazing phenomenon.Article Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.One of the good things about article marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (We will see how in the next few chapters).This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of article marketing is that traffic generation relies on the articles content and SEO to draw traffic through search engines and from sites, which already have a huge following.Article submission directories are places where people can submit articles to get more eyeballs for their websites. It is the bread and butter of using articles to draw traffic.In the next section, we will look at the basics for drawing traffic through articles instantly.